Client: Paramount
Title: Upfront 2024
Role: Concept, Design, Art Direction
This year's Upfront took place over a period of two weeks at Chelsea Factory and showcased the brand-new content coming in 2024 as well as the partnerships forged by Paramount Advertising. I led design efforts that extended to all motion graphics, environmental design, and print collateral.
Hero art / logo lockup
Event invite and RSVP confirmation
Exterior graphics: Chelsea Factory
We created 'digital dioramas' featuring custom shot IP set in a 3D rendered space, specifically tailored for use on the ultra wide screen.
Main dining room - hero graphics / holding screen
Menu design (color foil stamp)
Agency / Partner lockup screen
