SATURDAY NIGHT FOOTBALL CONCEPTS
Client: ESPN / ABC
Title: 'UNDER THE LIGHTS'
Year: 2018
Role: Concept, Art Direction, Storyboard Design/Development
The goal for this project was to elevate Saturday Night Football, capture the excitement surrounding the Saturday night window, and differentiate it from the other matchups of the week. Based on the decided theme of ‘lights’ and playing ‘under the lights’, I developed two concepts that approached the lights thematic in different ways.
Concept One
Concept One Storyboard/Design
Concept Two
Concept Two Storyboard/Design
Email / Digital